urban art
What does it take to paint something bold and visible, sometimes not very legal?
It takes courage of course, but thats not the deal, only. Mainly that takes time to explore certain environments or neighbourhoods in order to create best (at least for that moment) message, intervention and implementation plan for every specific action.
A Fusion of Urban Contemporary Art, Pop Culture, and Armenian Heritage. At the heart of Navasardyan's artistic expression is a deep connection to his Armenian heritage. The intricate and mesmerizing elements that adorn his works serve as both a nod to the contemporary and a celebration of deep cultural identity. These timeless patterns, drawn from the history of native armenian art, are meticulously integrated into the contemporary urban landscape, offering a bridge between tradition and the avant-garde.
Pop art, with its bold colors and iconic imagery, serves as another cornerstone of Navasardyan's artistic vocabulary. The influence of this movement is evident in his use of vibrant hues, stylized forms, and a playful approach to composition. Each artwork becomes a visual symphony, where letters, symbols, and pop culture references harmonize to create a dialogue that transcends linguistic barriers.
Navasardyan's work also bears the unmistakable imprint of tribalism, an influence that adds a primal and instinctive dimension to his creations. Tribal motifs intermingle with pop aesthetics, creating a unique fusion that speaks to the universal human experience while rooted in the artist's personal journey and connection to his roots.
At the core of Navasardyan's vision is a meticulous weaving of traditional Armenian design elements and the raw energy of tribalism. The carpets he designs serve as intricate canvases, where motifs inspired by Armenian cultural heritage seamlessly intertwine with the primal, instinctual patterns drawn from tribal art. This intersection becomes a space for dialogue, where two seemingly disparate worlds find harmony, creating a unique visual code that speaks to the universal human experience.
What sets Navasardyan's work apart is not only the innovation in design but also his audacious approach to presenting these intricate tapestries on the streets. As a guerrilla artist, he transforms the urban landscape into a dynamic gallery, where the cold concrete beneath our feet becomes a canvas for warmth and cultural storytelling. The streets come alive with the vibrant hues and ancient symbols, challenging the expected and inviting the passerby to engage with the unexpected beauty woven into the fabric of the city.
Central to Navasardyan's urban artworks is the commanding presence of Mount Ararat, an emblematic figure deeply embedded in Armenian culture and history. The mountain, often seen as a symbol of national identity, takes on a new role in Navasardyan's creations. It becomes a dynamic character, a silent narrator that threads through the cityscape, connecting the urban environment with the roots of cultural heritage.
In the utopian realm of Yerevantropics, Navasardyan envisions an idyllic cityscape where the harsh mountainous terrain gives way to the utopian fantasy of a tropical paradise. The concept of "Yerevantropics" unfolds as a vision of an urban oasis, complete with palm-fringed boulevards and an ocean bay that stretches beyond the imagination. This juxtaposition of the mountainous and the tropical creates a poetic tension, a harmony between the grounded history of Armenia and the dreamlike aspirations of a utopian city.
Navasardyan's artworks breathe life into this fantastical city, where the utopian coexists with the tangible, and tradition dances with the contemporary. The streets of Yerevantropics are adorned with vibrant colors, Armenian motifs, and the rhythmic pulse of tribal influences, all converging to create a visual symphony that transcends reality. Through his brushstrokes, Navasardyan transforms the city into a living canvas, where Ararat's embrace becomes a guiding force in the evolution of the urban landscape.
ararat superstar
Ararat Superstar is the name of imaginary sport shoe brand produced by citizens of utopian #yerevantropics, in State of Yerevan. With iconic triangle shape of twin peaks and sparkle as main sign element honoring great Massimo Osti and urban fashion culture.
yerevantropics
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